Saturday, June 21, 2025

Creative Horror Critiquing the Self-Care/Beauty Industry

 Natural Beauty by Ling Ling Huang

Natural Beauty book cover

I didn’t know too much about this book when I got a copy from the library. It came up in recommendations often, but it didn’t seem quite like a horror story. I’m actually glad that I read this because it is a really great story, and it is one of those great horror novels that has some interesting social commentary about the nature of identity, race, class, and beauty in particular. I also loved how the company, Holistik, was described and how they presented so many “solutions” to wellness and beauty. Huang is very creative in developing many of the products that Holistik offers. I also think that the book does a good job in examining how these wellness companies often take advantage of not only our desires for health and wellness, but also our insecurities around our appearances, aging, and our past traumas and hurts. The narrator is someone who has experienced trauma in her life, and is seeking ways to find herself. Huang, as a musician herself, presents music as an integral part of the book, and I really liked the way that music was a part of the narrative. I also really enjoyed the body horror, which seems like a beauty transformation at first, and I hope that someone considers making this into a movie. After reading this, I also read Rogue by Mona Awad. Both books reminded me of Moshfegh’s My Year of Rest and Relaxation, where the narrator also seeks to escape modern life through pharmaceuticals. It’s interesting to see how much we rely on companies that promote health and wellness to transform ourselves and escape our reality and everyday life. I’m looking forward to other books from Huang. 



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