Trad Wife by Sarah Langan
In her excellent book Scream With Me: Horror Films and the Rise of American Feminism (1968-1980) that reframes 1970s classic
horror films, Professor Eleanor Johnson establishes a new genre of horror films
called domestic horror. As Johnson explains, films like The Exorcist, The
Shining, The Omen, Rosemary’s Baby, and The Stepford Wives
all feature female protagonists who are confined to a dwelling place and often
face restricted freedom, a male antagonist who also inhabits the same space and
is not easily removed, and horror centered usually around children,
reproduction, or sex, while the female protagonist also experiences some kind
of physical threat. Johnson explains that as women were working more outside of
the home and delaying marriage and motherhood to focus on education and
careers, society recognized this shift and some movies recognized the cultural
shifts that these changes may have represented. However, it was only after the
Dobbs’ decision that eliminated the federal protection for women’s reproductive
rights that prompted Dr. Johnson to reevaluate these films. Although her focus
was on horror films, I would add Sarah Langan’s mind-bending, genre-blending
novel Trad Wife to this category. Although Trad Wives are a much-discussed and
somewhat controversial topic online, Langan establishes she’s “telling a
particular story, about the ominous turn of a cultural wheel toward something
ugly” in her Acknowledgements at the end of the book (make sure you read it!). I
found her discussion of how she approached this novel and the subject of trad
wives especially interesting since earlier this year I read Caro Claire Burke’s
Yesteryear, the buzzy and scathing satire of trad wives that has
received both commendations and criticisms about its portrayal of trad wife
influencers and its sense of realism. Although satire primarily functions in
extreme caricatures and exaggerated examples, Langan explains “I quickly
realized that I didn’t want to poke fun at either the phenomenon or the women
involved”, and Trad Wife establishes a world and movement that is, in
the words of William S. Burroughs is “ancient, corrupted” and defined by “control
systems”, those particularly focused on women, whether they are employees, daughters,
sisters, mothers, or wives. The female protagonist, Jenny Kaplan, seems to be
the antithesis of Mia Wright, a trad wife influencer who runs Black Swan Farm
and its subsidiary products that she enlists her followers to sell in a seeming
pyramid scheme. As a reporter working for Bread & Circus magazine,
Jenny is a writer who has been struggling with the shift in journalism over
time, seeing her work reduced to lists and eye-catching click bait. Jenny is
also grieving in a way, as we learn about the dissolution of her relationship
with her fiancé, Jarron, who seemed to mentally deteriorate during COVID, with
Jenny eventually asking his parents to pick him up from their shared apartment.
Jenny’s personal and professional challenges present a kind of inverse
experience to Mia, whose increasingly popular videos that demonstrate her traditional,
conservative beliefs and messy and sometimes harmful attempts with recipes have
drawn wide-viewership and followers willing to become part of her ambassador
program for Black Swan Farm. I loved how Langan presents this kind of inversion
between Jenny and Mia. Although Mia is challenged by the constraints in digital
journalism, she is inspired to write an intensely private memoir like piece
about Jarron (without naming him) and the challenges she experienced. The piece
goes viral, attracting significant interest, but also significant, misogynistic
trolls (especially DirtyGarry), who eventually call for her cancellation, where
she loses her job at Bread & Circus. The trolls don’t stop with her
job, but also pressure the cancellation of a film production based on Jenny’s
viral piece “Drano”. Although the virality splits society, Jenny does have one
fan, Mia Wright, whose unlikely admiration leads to an opportunity for a
freelance profile negotiated by Jenny’s former editor.
There’s a lot of build up in the first quarter of the book,
and Jenny’s progression from struggling writer to viral sensation to cancelled
moves quickly, but it also captures some of the milkshake duck like movement of
today’s digital cancel culture. While Jenny didn’t necessarily do anything
wrong, as an outspoken and independent woman trying to establish her voice, she’s
a threat to the Brotherhood and trolls like DirtyGarry who are either too
insecure to see women’s rise in society as progress or are just incel losers
who, in the words of Toni Morrison, can only feel tall when others are on their
knees. Nevertheless, her cancellation sets up Jenny as needing to escape and
needing a byline to continue writing and establishing her name (plus, she also
needs the money to pay rent). It also gives her time to research and study Mia
Wright’s virality, something that Jenny initially approaches with disdain and
skepticism, but something about Mia’s videos, in which Mia shouts out viewers,
Jenny among them, as being seen engages Jenny and allows her to see elements of
Mia that are so appealing to others. However, upon watching her videos, notably
a Taco Tuesday disaster in which Mia falls to the ground, spilling the
ingredients, but still eating it off the floor, Jenny notices a tell in which
Mia signals to her dog to knock her down. Other videos reveal cuts, bruises,
and falls that Jenny deems suspicious if not purposeful. Yet, it’s the humiliation,
the pain, and violence that Mia endures, all to support her husband and 8 children,
that viewers love. That and Mia’s call to cherish the seed that both perplex
Jenny, but also intrigues her, wondering how and why Mia is so popular.
Jenny eventually travels out to Black Swan Farm in Sylvan,
PA, located in Western PA, not far from Eerie. Langan intersperses these
chapters with various other forms of writing, including newspaper articles and
historical reports from town that detail its history of suspected witchcraft
that culminated in Corrie’s fire. I don’t want to get into the specifics of the
story, but I really loved how Langan incorporates this kind of folk horror into
the narrative, showing how systems of control have been a part of American
society since before the start of the nation. Jenny’s initial interview session
leaves Mia feeling a little anxious about how she might be portrayed,
especially since Jenny is on to her tricks to attract more viewers. As a
result, Mia invites Jenny to spend a week at the farm where she will live the trad
wife life, helping out around the farm and learning more about Mia’s day to day
responsibilities. While Jenny’s photographer understands the project as a kind
of Freaky Friday shoot, Mia also views it as a city mouse -country mouse story
of mutual understanding of differences. However, as Jenny spends more and more
time at the farm, she gradually discovers things aren’t what they seem. From
the odd behavior of the children to the rancid odor in her room to her loss of
clumps of hair and scalp every night during sleep, Jenny’s experience at Black
Swan goes from strange to frightening. Langan creates a mysterious setting that
gradually becomes more and more uncanny and unsettling, as weird and creepy
events begin to overtake Jenny’s stay. One of the elements of the farm and
house that I appreciate so much was the strange yellow wallpaper with jagged shapes
that seemed to spell out words and phrases that Jenny couldn’t seem to decipher
at first. It has to be a reference to Charlotte Perkins Gillman’s classic short
story “The Yellow Wallpaper”, where a woman likely experiencing post-partum
depression is given the rest cure, but is really confined to a small upper room
with hideous yellow wallpaper. Eventually she envisions a woman breaking free from
the patterns in the wallpaper. The color yellow is prominently featured
throughout the book, and it is also probably a reference to The King in
Yellow as Carcosa is also mentioned. Yet, I really appreciated the
references to “The Yellow Wallpaper” and tying this story into the theme of
domestic horror. The house and land belong to Mia’s husband Steadman’s family.
While Steadman is somewhat absent minded, his other brothers serve similar
authoritative roles of control as the town’s doctor and the town’s sheriff.
Their roles similarly reveal to Jenny the control that the men have over Mia’s family,
and how Mia’s online persona’s bliss in domesticity and submission is
contrasted with the lack of agency and voice she has over her own family. It’s
a fascinating parallel and criticism of the artificiality of social media. As
Langan mentioned, she’s not here to critique the women involved as trad wives;
if anything, she’s sympathetic to the submission and control they experience.
Yet, Langan, like Caro Claire Burke in Yesteryear, is critical of the
system that allows this kind of submission to perpetuate and project a voice
for women rather than providing them platforms and agency to speak for
themselves.
Trad Wife is a wild ride- it’s shocking, violent, and
creepy. It’s a book I couldn’t put down, especially in the last quarter of the
book. I won’t spoil any of the ending, but the story has many twists and turns
and relies on some great use of folk and body horror. Trad Wife is the
great kind of horror that challenges our ideas about society while also being
entertaining and engaging. Both Jenny and Mia are interesting and sympathetic characters.
Langan’s story calls out things in the world like pyramid schemes, for-profit
schools, and our love for violence and humiliation online to keep us glued to
our screens. It made me think more about the users on the other end of the
screen and what their situation might be to post something that reveals their missteps,
their degradation, and their shame. I loved the way that Langan critiques all
of these elements of society while also creating an entertaining and creepy
story that’s filled with so much weird imagery and events. Many thanks to Atria
Books and NetGalley for allowing me to read an advanced copy of this excellent and
timely domestic horror novel. Highly recommended!

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