Wednesday, December 31, 2025

Creeping Cults: The Culting of America by Daniella Mestyanek Young and Amy Reed

 The Culting of America: What Makes a Cult and Why We Love Them by Daniella Mestyanek Young and Amy Reed

Author Daniella Mestyanek Young
Author Amy Reed


Many thanks to Otterpine and NetGalley for providing me with an advanced copy of The Culting of America: What Makes a Cult and Why We Love Them by Daniella Mestyanek Young and Amy Reed. I’ve noticed more and more books focusing on cults, examining them from different perspectives. Not just the lurid, true crime or primarily academic type books that seemed to analyze some of the more notorious cults from the past 50 years or so (The Manson Family, The People’s Temple); rather books like Amanda Montel’s Cultish (which Mestyanek Young and Reed frequently reference) and Jane Borden’s Cults Like Us take a more nuanced approach to examining the issues of cults and how many groups and institutions in our lives closely mimic cults. Borden’s book argues that America’s founding was itself based on the cult of the Protestant Ethic, among other religious beliefs that have gradually become part of many American’s identities. Mestyanek and Reed make similar claims while developing their own aspects of group dynamics, drawn from research and scholarship, to investigate and examine the practices of various groups and institutions. As the authors acknowledge, its sometimes hard to determine what a cult is, and with Mestayanek’s own personal experiences growing up in a destructive religious cult and serving in the US Army, she identifies elements of these group dynamics in both. Furthermore, I appreciated their advice to readers to move beyond binaries, looking at whether a group is a cult or not, or thinking about good or bad outcomes, with a call to think about the complexities of belonging and more importantly leaving these groups. What costs might members entail with exiting the group, whether they are social, financial, or professional. Also like Borden’s book, Mestyanek and Reed also reference the more recent political and social events in America to examine how instability, lack of connections and relationships, and mistrust and resentment can fuel the rise of cults as a means of filling a void for these connections and beliefs.

Both Mestyanek and Reed use real world examples from well-known cults, institutions and groups, as well as lesser-known examples, to highlight and identify the ways these groups align with their group dynamics. Furthermore, both authors include their own personal examples of participation with cults, institutions and groups to provide further evidence of the seeming benefits and potential drawbacks of membership within these groups. I also appreciated how the authors make use of both scholarly sources and more popular literature like Montell’s book, as well as other first-hand accounts from cult survivors and escapees. It lends a sense of authority and expertise, while also making the content relevant and accessible to a general audience. Furthermore, despite a rather dark and tragic topic, the authors use humor and sarcasm at appropriate times to lighten the mood. The book is filled with many relevant examples that help to highlight the specific practices of these groups and institutions to attract and sustain members. I think it is interesting to see how fine a line the nature of members is for some of these groups like the military and Alcoholics Anonymous, groups which typically are held in high esteem, but also display elements of cult-type membership and potential high-costs for members leaving. I can also understand the pushback that the authors received, but I think they are raising important points about the nature of the groups and their attempts to sustain members, not necessarily arguing that they are inherently bad. However, in reading these examples, we can see how others may misuse or misconstrue some of the elements of these groups to make false promises or to build on more familiar institutions to attract followers and those who are in need of some kind of change or future goal. In particular, Chapter 6, “Distinguishable Vernacular,” was one of the more fascinating sections since it deals with the language of cults and groups. While this was the focus of Montel’s book, Mestyanek and Reed examine some different examples and show how shared language can alter our sense of identity and belief, creating a unique bond among members. I think this is true of almost any group, whether it is a friend group who shares specific slang or a work group that may use specific acronyms and terms to define and solve problems in the field. I know that whenever I’ve started a new job, acclimating to new language, specifically to acronyms, takes almost as much work as learning software or systems.

Mestyanek and Reed examine how often the beliefs that groups adhere to can often spiral into extremism, and how technology like social media and the internet can accelerate belief to action through disinformation and isolation. Mestyanek provides an example from her ex-husband’s radicalization, along with reminders of Q-Anon and the January 6th Insurrection to further show how seemingly regular people, our neighbors, community members, and friends can all be susceptible to the tricks and deceptive practices of cult leaders. However, this book provides an awareness of these practices, along with some useful checklists and references to “culty things.” I think, though, that one of the most important takeaways in the book is reframing our thinking around cults, shifting from binary, either/or thinking, to examining ideas of membership and belonging in a more complex and holistic manner. In one of the final sections written by guest author Rebecca Slue, also known as The White Woman Whisperer, “The distinction between ‘group’ and ‘community’ is a matter of foundational values and relational truth. Groups are built to be functional, often around a cause, a mission, or a leader.” This last section was also incredibly important in not only reaffirming our sense of belonging to communities and not just groups but also affirming our sense of agency in seeking out these communities and ensuring that they remain communal and democratic. While sharing decision making and responsibilities (and accountability) can be time consuming and tiring, it is essential for the health of the community to involve all. Although frequent references to more notorious groups and cults are found in this book, the authors also frequently reference how more and more work situations can become cult-like, blurring the boundaries between work and belonging. Furthermore, they note how some careers are considered a calling and offer members a strong sense of identity and belonging. While I feel grateful to have a career where I don’t necessarily experience that level of creeping cultiness, I have had jobs where there has been that kind of pressure to work outside of proscribed hours, and I feel like this book offers an important message to many people, not just those interested in cults, psychology, or current events. Rather this book has important insights and ideas about belonging, community, and working, and shares these ideas with research and anecdotes, making the ideas and insights more accessible and understandable. Highly recommended. 






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